Viacom Kids Day

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For the third year in a row, Mashbooths collaborated with Viacom in the heart of Manhattan. The goal was to create four completely unique photo experiences with the real heroes of Viacom!

 

Our strategy was to build backdrop sets that would make the heroes really standout while keeping the setups simple and cost effective. For the Power Rangers we went with a classic Step and Repeat and used attractive solid colors for Sponge Bob and the Ninja Turtles. We then saved the more elaborate North Pole themed production for the real life Santa. Kids made their Christmas wishes on his lap to wrap up their hero experience. Hundreds of children and parents went home with a tangible memory of their Viacom heroes further dignifying the Viacom brand across multiple generations.

 

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