Taylor Swift & Keds

As a role model to millions of fans around the world, Taylor Swift has teamed up with Keds and Nordstorm to spread the positive message of embracing being different through her new campaign “Brave Girls.” 

After Keds released a pair of red sneakers inspired by Taylor’s album “Red,” the company and Taylor formed a partnership that would later promote courage and accepting yourself for who you are amongst her younger teenage audiences. Keds launched the website www.bravehearts.com for young girls to navigate from uplifting quotes to style inspirations, advocating the population to have self-confidence and to enjoy their own individual uniqueness. As Taylor says and we at Mashbooths agree, “Be brave and you will have the time of your life.”