In collaboration with Disney, the goal was to maximize engagement at various booths at the US Open for the #DreamBigPrincess campaign.
The strategy was to build the booths with an experience of enchantment! Scenes from Disney movies were enlarged and printed on canvas and real trees and plants were brought in to create an enchanted forest. But perhaps most enchanting of all, Disney flew in the real princesses, Tiana and Rapunzel, from the Magical Kingdom! This led to successfully obtaining over ten thousand unique physical impressions of the #DreamBigprincess campaign.
With Venus and Serena Williams on the court next door and all the world’s best tennis players in the Arthur Ashe Stadium, it was a great place to inspire the youth. And not only the girls, even the young boys were having fun grabbing pictures and posing with their tennis rackets and getting their medals after they participated in our photo booth. At Disney, everyone’s a champion!