Bloomberg Media and Events aim to deliver multi-sensory experiences that engage an immense global audience at any scale.The goal was to create an engaging brand experience using both physical and digital elements.
We came up with an experience that allowed guests to apply for a chance to win a free trip to Switzerland. Guests were greeted by an air hostess with their tickets on board the Swiss travel airline. With our high quality green screen effect, guests had the options to fly to the Swiss Alps, travel in the airplane cabin, or even be on the tarmac! After they finished their fun virtual experience, guests traveled to our social sharing station and shared their GIFs and pictures on social media with the events' hashtag to win that free trip to Switzerland. Through creative thinking and planning the result was increased user engagement in the contest to win a FREE trip while increasing awareness of the Swiss brand!